Local people living and working in the borough volunteered to be part of the initiative to promote walking, running, car sharing, cycling and public transport.
The campaign has been brought to life and printed onto giant bus shelter posters across the borough.
Each poster highlights a different story which can be read on our latest news section
It will be seen by over 25,000 motorists travelling in and out of the borough daily and over 3million bus users.
The campaign will run over a two year period that evolves and changes to reflect the different seasons – such as showcasing a car sharing concept in the summer with the roof down and a winter theme.
It has been launched by the Council’s CONNECT project to encourage residents to choose healthier, greener ways of travelling around the borough.
The projects main aims are to improve travel infrastructure, giving people more travel options, reducing car usage and lowering carbon emissions.
28-year-old Sarah Darcy, a former Blackburn Council officer who now works in Burnley, has appeared as a model and a real-life example to promote car sharing in the new advertising campaign.
She said: “Using car share as a method of transport allows a great opportunity to socialise and meet new friends who live locally. Not only has it been beneficial on the social side but it has also benefitted me financially as it reduced the cost of the travelling and parking.”
Councillor Phil Riley, Executive Member for Regeneration, added “We are proud to be a borough that offers our residents different travel, leisure and sporting opportunities.
“Leaving the car at home and opting for greener means of travel could make a massive difference to pollution and road congestion – even if it’s only once or twice a week.
“Activities such as cycling are not only a greener and cheaper way of travelling to and from work but is a great way for families and people of all abilities to get out and get active. Our cycling hub at Witton Park is now widely recognised as a regional gem, attracting people from all over the country.
“Hopefully this campaign will help many more people consider smarter ways of travelling which could save them money and have a positive impact on our environment.”
CONNECT is the Council’s scheme to encourage people to choose more sustainable forms of transport including walking, cycling, car sharing and using public transport. It has a dedicated website, offering a one stop shop for all travel and transport information.
It offers services such as Bikeability training, bike maintenance and professional services for businesses as well as many, many more. It also offers people a FREE door to door personal travel planning service which can be used to plan journeys to get to work, to an appointment, interview or to plan your journey when visiting friends and family.
For more information about the Connect project visit: bwdconnect.org.uk