Sustainable Transport case study – Bus

Yvonne Clarke

Yvonne Clarke no longer drives and is more than happy to rely on public transport to get her around the borough.

The ma mum of one from Blackburn uses the bus to get her to and from her job as a Customer Services worker at Blackburn with Darwen Council five days a week.

She said: “As I no longer drive public transport is the most convenient way of getting around the borough.

“It is reliable and there is a regular service. My friends catch the same bus so it is good to have a chat and a catch up with what they have been doing.

“The buses are at the frequency which works well for me and at the times I need them. I do not feel stressed or uncertain about getting to and from work.

“I get chance to relax and either unwind from the day at work or think about what I am going to be doing when I get there without the hassle of worrying about traffic, so it is great in that respect.

“The bus is definitely the most convenient and affordable mode of transport for me.”
Yvonne has appeared as a model and a real-life example in a new advertising campaign to promote using the bus. It is being delivered by the Council’s Connect project to help promote sustainable transport.

The campaign has been brought to life and printed onto giant bus shelter posters across the borough.

Blackburn with Darwen Council’s Connect project was set up to promote and encourage sustainable transport in the borough. It aims to help reduce congestion on the borough’s roads. It works alongside six main employers including, Royal Blackburn Hospital, Blackburn with Darwen Council, Capita, Barbara Castle Way Health Centre, Evolution Park and Blackburn College.

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